Tues. Nov. 17: Dallas Summer Musicals Invites You to Join Seats for Vets

DSM_Vets_Merrill_WebLogoSponsor dinner and a show for a veteran and family on Tuesday, November 17


(November 11, 2015 – Dallas, TX)   Dallas Summer Musicals, Inc. (DSM) has a long-established tradition of providing discounted access to military veterans, active duty military, and their families.  The new DSM Seats for Vets initiative is an intentional effort to do more. The concept is built on the idea that “their service deserves great seats.” The Seats for Vets program honors and rewards their sacrifices with the magic of Broadway at the Music Hall at Fair Park – the kind that only DSM can provide.
Thanks to sponsor and corporate partner Merrill Lynch, DSM has organized a special pre-show dinner event and program to honor military veterans and their families on Tuesday, November 17, 2015 providing them with VIP seats to Rodgers & Hammerstein’s The Sound of Music, now showing at the Music Hall at Fair Park.
This very special evening begins at 5:00 p.m. with a pre-show dinner event and program, followed by a pre-show salute from the DSM stage and the show.
A limited number of tickets to the event are available to the public for $250 each. The cost includes dinner, a ticket and will support Seats for Vets, a $5,000 scholarship fund for children from military families to enroll in the DSM Academy of Performing Arts programming, and future Seats for Vets events.
For Dallas Summer Musicals it is important to have special nights each season to recognize these brave men, women, and children who make sacrifices every day to ensure our freedom. The goal is through programs such as Seats for Vets, everyone will come together as a community to honor and show appreciation to the United States military and their families.
“DSM Seats for Vets is just a small token of DSM’s gratitude for the selfless sacrifices made by the men and women who have served or are currently serving in our military,” says Michael Jenkins, President and Managing Director.  “We can never say thank you to our veterans enough. At DSM, we’ve always offered discounts to veterans whenever possible.  This year we wanted to try something new to honor and reward their service.”
If you cannot join us, DSM asks you to consider making a gift to support DSM Seats for Vets.  A gift of $50 buys a Seat for a Vet to experience the magic of the Music Hall.
In addition, DSM is offering military veterans and their families a 35% discount on tickets to Rodgers & Hammerstein’s The Sound of Music on Tuesday, November 17th; Wednesday, November 18th;  Thursday, November 19th and Friday, November 20thVeterans or family members interested in registering  to take advantage of this special discount, please call (214) 413-3911 or visit the website at http://www.dallassummermusicals.org/seatsforvets.shtm
Interested in volunteering? DSM is looking for veterans in our community to serve as Seats for Vets Ambassadors.  Please email info@dallassummermusicals.org for more information.

Dallas Summer Musicals Season:

Dallas Summer Musicals’ highly anticipated 2015-2016 season kicked-off with the North Texas debut of Rodgers & Hammerstein’s THE SOUND OF MUSIC, November 3-22,  2015; followed by ELF The Broadway Musical, December 8-20, 2015; THE BRIDGES OF MADISON COUNTY, February 2-14, 2016; DSM’s production of Disney’s THE LITTLE MERMAID, March 11-27, 2016; WICKED, April 20 – May 22, 2016; RAGTIME, May 24 – June 5, 2016; BULLETS OVER BROADWAY, June 14-26, 2016; and closing the season will be 42ND STREET, June 28 – July 10, 2016.

Mini Packs for any three DSM 2015-2016 season shows, starting as low as $54*, are now on sale online at DallasSummerMusicals.org and by phone at 214.346.3300. They can also be purchased at The Box Office, 5959 Royal Lane Suite 542 Preston Royal Shopping Center.  For groups of 10 or more, please call 214.426.GROUP (4768) or e-mail Groups@DallasSummerMusicals.org. *Price does not include processing fees; WICKED requires a Mini Pack purchase of 4 or more shows.

About Dallas Summer Musicals:

Dallas Summer Musicals, Inc. (DSM) is the preeminent nonprofit presenter of Broadway theatre in North Texas. DSM produces, presents and promotes excellence in live musical theatre with year-round performances for diverse audiences of all ages, impacting the lives of children and families through education and community outreach programs, while enriching the cultural landscape of Dallas/Fort Worth, North Texas and the Southwest Region.

As a 501(c)(3) nonprofit organization, DSM relies on a variety of funding sources to bring the Best of Broadway to Dallas at affordable ticket prices, as well as to preserve the beautiful historic theatre, educate young audiences and create important community programs.

DSM’s Seats for Kids program provides a meaningful arts education experience to thousands of low income, at-risk and special needs children.

DSM provides positive incentives for youth that are at risk for gang membership through the Stage Right program.

DSM Kids Club is a program created to foster tomorrow’s musical theater audience. Through exciting activities children gain an interest, hands-on-knowledge and appreciation of the performing arts.

In addition, Dallas Summer Musicals Academy of Performing Arts offers professional theatre arts training and scholarships to talented students in need. DSM’s High School Musical Theatre Awards are patterned after Broadway’s Tony® Awards and celebrate the power of the arts to significantly improve all areas of education.

Since 2010 the experts at DSM have made significant changes and upgrades to its acoustical systems to improve the sound quality of the productions for all its patrons, including the hearing impaired, leading to the development of Hear Us Now® a device which utilizes five assistive listening technologies (T-coils, FM Classroom, Streamers, FM systems, and traditional headsets) to deliver a clear and direct audio signal. It is so unique that a trademark has been allowed by the United States Patent and Trademark Office.

Seats for Vets, DSM’s newest initiative, serves war veterans and their families by providing them discounted access to a unique theatrical experience as a way of thanking them for their service. Ticket sales alone do not sustain these endeavors. Only support from committed businesses, foundations and individuals make these programs possible.


Dallas Summer Musicals is presented by Texas Instruments and gratefully acknowledges the support of our season sponsors and partners The Dallas Morning News, WFAA TV Channel 8, American Airlines, and The Original Cupcakery.


For more information about Dallas Summer Musicals, please call 214.421.5678 or visit our website at DallasSummerMusicals.org.
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Media Contact: Sharon Adams, ACPR
(972) 773-9289 |


DSM Contact: Jessica Clark, Manager of Development Operations
(214) 413-3957 |

(Press release provided by Dallas Summer Musicals and ACPR)






Principal of Philanthropy Lifestyles (formerly SocialWhirl.com), the award-winning eBuzzNewsletter and Adams Communications Public Relations, a boutique PR firm specializing in media and community relations for small businesses and nonprofit organizations. Sharon is also a freelance writer whose articles have appeared in Dallas Business Journal, Katy Trail Weekly, People Newspapers (Park Cities People and Preston Hollow People/North Dallas People), Preston Hollow Life magazine, The Park Cities News, White Rock Lake Weekly, numerous blogs and websites and more.