Wed. June 14: Blood Road: Dallas Premiere before the June 20 release

Catch the premiere on Wednesday June 14th at 7:00 p.m. at The Texas Theater 

(Featured photo: Rebecca Rusch and Huyen Nguyen ride the Ho Chi Minh Trail for the feature film project ‘Blood Road’ in Vietnam, Laos, and Cambodia in March, 2015. // Josh Letchworth/Red Bull Content Pool.)

Red Bull Media House’s feature documentary Blood Road follows ultra-endurance athlete Rebecca Rusch, as she rides the Ho Chi Minh Trail in search of her father’s crash site. Blood Road, which won the Audience Award at Sun Valley Film Festival and “Best of Fest” at Bentonville Film Festival, will premiere in select cities before releasing across digital platforms, at retail, and embarking on an extensive screening tour on June 20.

Huyen Nguyen and Rebecca Rusch ride the Ho Chi Minh Trail for the feature film project ‘Blood Road’ in Vietnam, Laos, and Cambodia in March, 2015. // Josh Letchworth/Red Bull Content Pool .

Watch the Blood Roadofficial trailer that released today:

Blood Road follows Rebecca and her Vietnamese riding partner, Huyen Nguyen, as they pedal 1,200 miles along the infamous Ho Chi Minh Trail through the dense jungles of Vietnam, Laos, and Cambodia. Their goal: to reach the site where Rebecca’s father, a U.S. Air Force pilot, was shot down in Laos more than 40 years earlier. During this poignant voyage of self-discovery, the women push their bodies to the limit, while learning more about the historic ‘Blood Road’ and how the Vietnam War shaped their lives in very different ways.

“Initially our focus of the story was chronicling Rebecca’s intense physical journey on the Ho Chi Minh Trail, but along the way we uncovered a much deeper emotional journey,” said the film’s director Nicholas Schrunk. “My hope is that regardless of a viewer’s background, political views, or personal feelings that they would see not just the physical and emotional scars that war leaves, but also how families, countries, and cultures can come together to heal those wounds.”

Rebecca Rusch on the Ho Chi Minh Trail for the feature film project ‘Blood Road’ in Vietnam, Laos, and Cambodia in March, 2015. // Josh Letchworth/Red Bull Content Pool

Blood Road will show at Telluride Mountain film on Memorial Day weekend, kicking off major screenings in Los Angeles (June 12), Dallas (June 14), New York City (June 20), Washington, D.C. (June 22), Denver (June 27), and dozens of other cities worldwide throughout the summer. Additional opportunities to screen Blood Road are available at Proceeds from select screenings including the one in Washington, D.C. will benefit the Mines Advisory Group (MAG), a non-governmental organization that works to clear unexploded ordnance and landmines, while assisting people affected by them with a humanitarian approach.

“The most alarming discovery of the entire journey was learning about the vast amount of unexploded wartime ordnance that still remains and continues to threaten human lives,” said Rusch. “I went there searching for my Dad and pieces of myself, but came home with the understanding that I can use my bike for a bigger purpose than just winning races. I feel a deep responsibility to be part of the solution by using my bike to facilitate change and recovery.”

On June 20, Blood Roadwill be available as a digital download in 4K through Vimeo On Demand, or in HD and SD on iTunes, Amazon, Vimeo On Demand, and Google Play.A 3-In-1 Collector’s Edition of Blood Road including the film on Blu-Ray, DVD and a Digital Download will be available at The Red Bull Shop US.

Blood Road is more than a history lesson, it’s a daughter’s love letter to her lost father, and a remarkable undertaking fueled by the power of a newly formed friendship. Although Red Bull Media House has been producing films for several years, Blood Road is Red Bull Media House North America’s first feature film to be written, produced, directed and edited entirely in-house.

Check out and follow Red Bull Media House films on Facebook,Twitter, YouTube, and Instagram for more glimpses into Blood Road. Opportunities to screen Blood Road are available at

Join the conversation: #BloodRoad


Principal of Philanthropy Lifestyles (formerly, the award-winning eBuzzNewsletter and Adams Communications Public Relations, a boutique PR firm specializing in media and community relations for small businesses and nonprofit organizations. Sharon is also a freelance writer whose articles have appeared in Dallas Business Journal, Katy Trail Weekly, People Newspapers (Park Cities People and Preston Hollow People/North Dallas People), Preston Hollow Life magazine, The Park Cities News, White Rock Lake Weekly, numerous blogs and websites and more.