@properties Dallas Celebrates its Launch with Private Event at Star Skyline at the Braniff Centre

New Dallas real estate brokerage made its grand debut with an elevated opening party

(Featured photo: @properties Dallas Team: Jennifer Davis, Monica Maldonado, Cheryl Blanton, Jill Elliott, Jordana Kelley, Jerry W. Mooty, Jr., Piper Young, Kayla Weigel, Shay Lary, Caitlyn Beveridge, Tara McGraw, Joann Kast.)*

On Thursday, September 23, Dallas’ newest real estate brokerage, @properties Dallas, hosted a launch party to celebrate the firm’s expansion and franchise debut. The event, hosted by Principals Jerry W. Mooty, Jr. and Piper Young, took place at Star Skyline at the Braniff Centre with a panoramic view of a stunning sunset over the runways at Dallas Love Field airport. The evening introduced @properties to prominent Dallasites and signaled their official entrance into the Dallas market.

Due to the nature of the event venue, which is situated above the Jerry Jones family’s private hangar and adjacent to the runways of Dallas Love Field airport, the launch event messaging and décor were designed to reflect the aviation theme. Prior to the event, guests received their invitation in the form of a first-class plane ticket from Chicago to Dallas, as a nod to @properties’ corporate office.

Upon entrance, guests were greeted outside of the event space with a glass of champagne from waitresses dressed in custom-designed red @properties flight attendant uniforms, who then guided guests onto the red-carpet entrance to the venue. Inside the venue, guests enjoyed a variety of passed appetizers and cocktails garnished with red paper airplanes, as well as upbeat entertainment from DJ Jennifer Miller. Guests even had the chance to pose on a 360-degree photo booth with the beautiful Dallas skyline in the background.

At the event, the @properties Dallas team mingled with nearly 150 guests in attendance, including Jerry Jones, Jr. Attendees had the chance to hear from Mooty and learn about @properties and its signature Love Campaign, integrated suite of technology and notable developments, including the High Hill Farms development, an east Texas community of luxury vacation homes. The CEO expressed his excitement for the growth of the Dallas franchise and its plans for the Dallas market.

“We are so thrilled to officially introduce @properties Dallas. The team and I are so proud to represent a company with such strong culture, local values and incredible technology and marketing resources. We are so honored to be their first choice for a Texas franchise,” enthused Mooty. “We recently added our twelfth agent to our dream team and are actively recruiting Dallas’ top real estate professionals.”

For more information, visit www.atpropertiesdallas.com.

About @properties

Established in 2000, @properties ranks 8th on the REAL Trends 500 list of the largest residential brokerage firms in the U.S. by sales volume. During the past decade, @properties has developed a proprietary suite of integrated technology applications called pl@tform™, which includes marketing, transaction-management, and client-relationship management systems, and recently launched a nationwide franchise. @properties and its affiliated companies, Ansley Real Estate and Nest Realty, have over 4,000 agents in 65 offices in 10 states. @properties is also an owner of Proper Title, a title insurance firm, and Proper Rate, an independent mortgage lender. For more information, visit atproperties.com.

*Photo Credit: Tamytha Cameron Photography

(This Charity Lifestyles Scene sponsored by @properties Dallas.)


Principal of Philanthropy Lifestyles (formerly SocialWhirl.com), the award-winning eBuzzNewsletter and Adams Communications Public Relations, a boutique PR firm specializing in media and community relations for small businesses and nonprofit organizations. Sharon is also a freelance writer whose articles have appeared in Dallas Business Journal, Katy Trail Weekly, People Newspapers (Park Cities People and Preston Hollow People/North Dallas People), Preston Hollow Life magazine, The Park Cities News, White Rock Lake Weekly, numerous blogs and websites and more.