Q & A with Pierce Allman, a co-chair of Christmas in the Park

25th Annual Christmas in the Park Happened on Saturday, December 15, 2018

Note from Sharon Adams: These photos are timeless. They are from 2018, but represent what happens every year at Christmas in the Park.  The Clark family, Washburne family, Grishmans, Howlands, Willdings, all continue to be involved year after year.

In 2019, Christmas in the Park happens on Saturday, December 21.  We’ll post the updated information this week.

S.M. Wright Foundation Helps Make Holidays Merry and Bright for Less Fortunate Families at Dallas’ Largest Holiday Charity Event Serving over 44,000 in 2018

Catherine Rose, Rebecca Fletcher, Cullum and Nita Clark

Join honorary chairs Heather and Ray Washburne, along with Cullum Clark, board chair, event co-chairs  Allie Beth and Pierce Allman, Gina and Ken Betts, Julie and Darren Blanton, Deni and Kevin Bryant, Doug Deason, Ola and Randall Fojtasek, Heather and Todd Furniss, Suzanne Bock Grishman and Michael Grishman, Brooke and Jeff Jackson, Natalie and Mike McGuire, Lisa and Jeff Rachor, Michael Watson, Carrie and John Willding, local business leaders and community volunteers and their families, in supporting the 20th Annual Christmas in the Park.

Slated for Saturday, December 15th , thousands of southern Dallas families gather at the Fair Park Automobile Building for this fabulous event which helps meet great needs where families struggle every day to provide basic necessities.  Over 44,000 people were served in 2017 with basic necessities like clothes, coats and food while others found toys, bikes and more to help make a child’s Christmas wish come true.

For some, the holiday season is not a time to rejoice, but a period met with hardship, heartache and disappointment.  Sponsors, underwriters, volunteers and supporters of Christmas in the Park work every year to make Christmas dreams come true for these families. Everyone is welcome to join in!

Organized by the S.M. Wright Foundation, a 501c3 nonprofit organization providing support and stability to inner-city underprivileged children and less fortunate families in the South Dallas/Fair Park community, Christmas in the Park is perhaps Dallas’ largest holiday charity event, which has grown from serving less than 200 underprivileged kids in 1998 to over 44,000 residents in 2017.

Dulany and Vicki Howland, Cedric Moses, Carey and John Willding

The following is a personal story from Pierce Allman, a co-chair with his wife, Allie Beth.
Q:   How did you first become involved. What is your personal experience?

Answer from Pierce:  It started back in the ‘90s. Allie Beth and S.M. [Wright] met and part of the conversation was about meeting basic needs. We helped organize a program with support from friends and fed families at Thanksgiving. Then with their continued support and volunteers at Christmas, we all served about 300 to 400 people.   After that we used the house across the street as a clothing center. One thing led to another as everyone thought about meeting basic needs of the neighborhood. You see, many folks are in dire straits and truly want to be self-sufficient and self-reliant. They have a strong desire to learn and get back on their feet. We want to help.

Meeting the families and talking with them gives a fresh perspective on the true meaning of Christmas. It is so personal when you guide a child or a family through Christmas in the Park and they get to pick something, a jacket, bike, toys, something to eat and in their eyes, you realize, as one child said to me as he just grinned, “I’ve got Christmas like everybody else.”

The first few times we were at the church in the old kitchen and activity rooms. Then we realized we had to take over the sanctuary and turn it into a toy land. Then we started looking at other locations and the Automobile Building at Fair Park was mentioned. At first, intimidating because it is so cavernous, but it is perfect.

The beautiful part is it’s a faith-based enterprise. All of the money goes to Christmas in the Park or one of the other programs, which are all successfully run – putting beds in rooms, giving families furniture, meeting people’s needs. And the church attendance has grown. People are supporting his [S.M. Wright’s] mission.

This seems to have a synergistic effect where people understand you can support this because it works.

Mike and Natalie McGuire; Maddy McGuire, Sophie McGuire

The McGuire Family:

One of the highlights is Coats for Kids, which is a program created by Maddy McGuire, a Highland Park High School (HPHS) student. She has been participating with her parents, Natalie and Mike, along with her sister Sophie in Christmas in the Park since she was three years old, making 2017 her 14th year to volunteer. She also founded the S. M. Wright Club at HPHS and along with approximately 50 volunteers, seeks donations of new warm coats all year long to give hope and happiness to kids in desperate need. Funds raised by the club purchase new Coats for Kids through Burlington Coat Factory’s community program and HPHS awards service hours for students. Since Maddy graduated last spring, her sister, Sophie, has taken on the leadership of the SM Wright Club at HPHS.

Q: If we wanted to donate, what would Christmas in the Park need and how can we participate?

Answer from the Foundation: Sponsors, underwriters and volunteers are always needed for Christmas in the Park and the other programs served by the S. M. Wright Foundation, including the Community Food Center, Education Center, Clothing and Resource Center, Foundation Furniture Bank, Beds for Kids, Thanksgiving Day Feast and the South Dallas Entrepreneurship Center.

Join S. M. Wright II, co-founder, President and CEO of the S. M. Wright Foundation along with his mother, co-founder Debra D. Wright and his brother, co-founder The Reverend Calvin Wright, and many of Dallas’ business and community leaders.

Founders The Reverend Calvin Wright; Debra Wright, SM Wright II

All of these supporters and their families have long-time traditions of volunteering to disburse toys, food, other necessities and help with managing the event. Over 1,800 volunteers will join to share the holiday season with their families.

The foundation also provides hunger relief, educational support, health, social service assistance and economic empowerment. The foundation’s goals are to move these families from a position of dependency to self-sufficiency and to restore stability to families and the community.

For more information on Christmas in the Park and the S. M. Wright Foundation and how you, your corporation and business can become involved, visit the website at http://www.christmasatfairpark.com/

Photos by Dana Driensky.

(Sharon Adams, Adams Communications Public Relations, is honored to represent the SM Wright Foundation and Christmas in the Park.)


Principal of Philanthropy Lifestyles (formerly SocialWhirl.com), the award-winning eBuzzNewsletter and Adams Communications Public Relations, a boutique PR firm specializing in media and community relations for small businesses and nonprofit organizations. Sharon is also a freelance writer whose articles have appeared in Dallas Business Journal, Katy Trail Weekly, People Newspapers (Park Cities People and Preston Hollow People/North Dallas People), Preston Hollow Life magazine, The Park Cities News, White Rock Lake Weekly, numerous blogs and websites and more.